B2B Subscription · Employee Support

The safety net your
employees deserve —
already in place.

Tide Point gives startup employees same-day access to HR advisory, financial planning, career coaching, and capital access the moment a layoff happens — funded by their employer, before it's ever needed.

Become a Design Partner → See How It Works
~20M
US workers laid off annually
1 in 3
receive any severance at all
3%
of startup staff get support services
$10
per employee/month
Design partner spots are limited. We're working with our first 10 companies at $5/employee/month, locked for 24 months. Apply now →
The Problem

Layoffs happen.
Support doesn't.

When a startup employee is laid off, they face the same financial and emotional crisis as anyone — but with a fraction of the safety net that large companies provide as standard. The infrastructure simply doesn't exist for companies under 500 people.

  • No financial runway or emergency capital access
  • Overwhelmed by COBRA, benefits and separation decisions
  • Qualified workers buried in the applicant pile
  • Employer brand permanently damaged by poor offboarding
  • Legal exposure from improperly managed separations
72%
of laid-off workers report significant financial stress within 30 days
$12K
Traditional outplacement costs per person — completely out of reach for startups
$10–25
per employee/month with Tide Point — proactive, full-service, subscription-based
The Solution

One subscription.
Everything they need.

Companies subscribe before a layoff. Employees get instant access the moment they need it. Same-day activation. Real humans. No per-event fees.

💼
HR Advisory
Same-day HR consultant for COBRA, PTO, separation and benefits questions — answered in hours, not weeks.
📊
Financial Planning
Licensed CFPs build a runway plan, handle severance strategy and equity tax implications — on day one.
⚡
Capital Access
Bridge up to $5K via lending partners within 48 hrs. No hard credit pull. No lengthy application.
🎯
Career Coaching
Resume overhaul, LinkedIn rebuild, interview prep tailored to target roles. Not a generic job board.
🧠
Mental Health
Licensed counselors for job-loss stress and transition anxiety. Up to 6 sessions included in all tiers.
📋
Employer Toolkit
Offboarding playbooks, manager scripts, compliance documentation — so HR is ready on day one.
See the full process →
Why It Matters

Three reasons startups
subscribe before they need it.

01
Employer Brand

One bad offboarding can define you for years.

86% of candidates read Glassdoor before applying. A layoff review hits within 2 hours and stays in the top results for 3 years. The chain reaction — bad layoff → bad review → senior candidate declines offer → 6-week recruiting delay — can cost $25K or more.

Learn more →
The chain reaction
Bad layoff → Glassdoor review posted
Senior candidate Googles you — sees it
Candidate declines offer
Recruiter re-sources for 6 weeks
Product launch delayed
02
Recruiting Edge

Close the candidates you can't outbid.

Job security is now the #3 priority for business and IT graduates (Universum 2024, n=144K). You can't always match FAANG salaries — but you can offer something they can't: proof that you'll do right by your people.

Learn more →
"We've already invested in your safety net."
If we ever have to make a hard business decision, you'll have same-day access to HR advisors, a financial planner, career coaching, and bridge capital — already paid for, already set up.
No big company offer includes that line.
03
Founder Peace of Mind

Say something real when the moment comes.

Founders dread layoffs not just financially — the emotional weight is real. The difference between "I'm sorry" and "I'm sorry, and here's what we've set up for you" is enormous — for them, and for you.

Learn more →
"I hired these people and let them down."
With Tide Point: "You have access to a financial advisor today and career coaching this week. We set this up before today happened."
52%
of startups plan to expand mental health access
Sequoia 2024, n=1,000+ tech cos.
56%
plan to invest more in employee financial wellness
Payroll.com 2024
30%
of voluntary leavers could be retained with better benefits
Gallup 2024
83%
say benefits package enables them to recruit top talent — highest ever
Aflac WorkForces Report 2023

Ready to do right by your people?

Join our design partner program. First 10 companies get $5/employee/month locked for 24 months — and a direct line to shape the product.

Apply as a Design Partner →