For Companies

Three reasons to subscribe
before you need it.

Tide Point isn't just about what happens when a layoff occurs. It's a recruiting story, a brand asset, and a founder responsibility — all in one monthly line item.

01

Employer Brand
Protection

Your employer brand is your recruiting pipeline. One bad offboarding story — posted to Glassdoor, shared on Blind, screenshot and posted to LinkedIn — can poison that pipeline for years.

86%
of job seekers read company reviews before applying. One "layoff with no support" review tanks your rating.
Glassdoor 2024
2 hrs
Average time for a layoff to appear on Blind after it happens. Your remaining team reads it before the day is over.
3 yrs
How long a bad Glassdoor review stays in the top results for your company name when candidates search.
Without Tide Point
✗Bad layoff → Glassdoor review posted within hours
✗Senior candidate Googles you — sees the thread
✗Candidate declines offer — re-pipeline takes 6 weeks
✗Product launch delayed. Remaining team starts updating their CVs.
With Tide Point
✓Employee posts: "Hardest day, but [Company] genuinely showed up for us."
✓Senior candidate sees that post — it's a green flag, not a red one
✓Offer accepted. Recruiter process done in 3 weeks.
✓Remaining team sees the culture in action. Retention holds.
What senior candidates are thinking
"What happens to me if this startup doesn't raise its next round?"
"I have a mortgage and kids in daycare — I can't afford 6 months of uncertainty."
"Their equity pitch is great — but what's my downside protection?"
"Does this leadership team actually care about the people, or just the cap table?"
77% of professionals prioritize job security over pay — Robert Walters 2024, n=1,750
02

A Recruiting
Differentiator

You can't always match FAANG salaries. But you can offer something they genuinely can't: proof that you'll do right by your people if things ever go wrong.

Your new closing line
"We've already invested in your safety net."
If we ever have to make a hard business decision, you'll have same-day access to HR advisors, a financial planner, career coaching, and bridge capital — already paid for, already set up.
Use it in offer letters. Use it in final-round closes. Use it in recruiter outreach. Job security is now the #3 priority for business and IT graduates globally (Universum 2024, n=144,000+). No big company offer includes this line.
03

Founder Peace
of Mind

Founders dread layoffs not just financially. The emotional weight is real — and most founders carry it for years. Tide Point changes what you can say in that room.

✓
A plan that already exists
When the moment comes, you're not scrambling. The infrastructure is live. You just activate it.
✓
Something real to say in the room
"You have access to a financial advisor today and career coaching this week." That's a gift, not a platitude.
✓
Reduced guilt — backed by action
The difference between "I'm sorry" and "I'm sorry, and here's what we've set up for you" is enormous — for them, and for you.
What founders feel
"I hired these people and let them down."
"I can't afford outplacement at $10K per person."
"I still think about those conversations years later."
What Tide Point gives you
A plan that was already in place. A case manager assigned within hours. A financial advisor available today.
At $10–25/employee/month — less than it costs to replace one hire.
The Business Case

Cheaper than one
failed hire.

The numbers are straightforward — Tide Point pays for itself if it helps close one more senior hire per year.

$45–80K
Replace a senior engineer
Recruiter fees + productivity + ramp time
$15–25K
One senior offer declined
Re-pipeline cost + 4–6 week delay
$18,000
Annual Tide Point (100 employees)
At $15/employee/month (Growth). Tax-deductible.
Use It In Your Recruiting Process
In offer letters
"All employees enrolled in Tide Point — same-day support in any workforce change."
In final-round closes
Address the unspoken fear — show you've already planned for the downside.
In recruiter outreach
"One thing we do differently: we've already invested in your safety net."

Ready to make Tide Point yours?

Join as a design partner and get $5/employee/month locked for 24 months — plus a direct line to shape the product roadmap.

Apply as a Design Partner →